Perfumer - Pia Long
Pia is a Finnish-born, UK-based perfumer who treats scent as a language: a way to translate memory, mood, and imagination into tangible form.
With a background in languages, translation, and writing, she approaches fragrance as a kind of magical realism - where art, design, and science meet to create experiences just beyond the everyday.
Her career in fragrance spans four decades, during which she has composed perfumes and product fragrances across a wide spectrum of industries. She is a member of the International Society of Perfumer Creators and the British Society of Perfumers, and the recipient of the Septimus Piesse Visionary Award from the Institute of Art and Olfaction.
Founder - Jamie Shuker
Jamie Shuker is the founder of KIDA KYO and the creative force behind its quiet, modern approach to perfumery.
With a background spanning science, technology, and brand building, Jamie approaches fragrance as both a material discipline and an emotional one - balancing analytical precision with an instinct for atmosphere, memory, and mood.
After more than a decade building and manufacturing consumer brands like skincare brand Facetheory, he created KIDA KYO as a response to noise: a slower, more thoughtful way to experience scent. His work focuses on composition, structure, and restraint - designing perfumes as spaces to pause, rather than statements to project.
KIDA KYO is his ongoing study in stillness, form, and feeling.
Creative Director - Ari Omori
Based in Tokyo, Ari shapes the visual and emotional world of KIDA KYO. Her background in design and brand building gives her a deep understanding of how aesthetic, space, and story intertwine - and how fragrance can live within them.
At KIDA KYO, she guides everything from form and packaging to imagery and expression, bringing a distinctly Japanese sense of stillness and balance. Her work is defined by subtle contrasts - light and shadow, texture and silence - the same qualities that define a perfume meant to be felt rather than announced.
Drawn to the idea of quiet fragrance, Ari sees scent as an invisible language - one that reveals more through understatement than display. Her creative direction reflects that belief: restrained, poetic, and deeply sensory.
